Highlighting the influence the '90s still have on contemporary fashion, Pretty Green and Umbro come together for their first ever collaboration.
We are already very excited about this.
The collection exists and is an ode to the vintage sportswear of the era and combines with a strong rock'n'roll influence, with the collaboration symbolizing the brands' love for both.
The 90s were a period dominated by a casual look; a time when cultures crossed paths for the first time, with musicians taking to the stage in the same clothes they wore in the stands as the worlds of music and football began to merge. And with music and football still at the heart of British culture today, Pretty Green and Umbro have teamed up for a debut collection that celebrates the combination of the two, paying homage to the influence of the 90s on modern culture.
We headed to Rush Green, West Ham's training ground, for an exclusive look at the collection modeled by academy players Conor Coventry, Mesaque Dju, Brandon Thomas and Kai Corbett.
The collection includes the Cassidy Parka and Beckford Jacket, alongside sweaters, hoodies, track tops, trousers and football shirts, while a long-sleeved coat in washed blue with drawstring is inspired by the same legendary Umbro worn on stage by the founder of Pretty Green, Liam Gallagher during Oasis' historic 40,000 capacity show at Maine Road in 1996.
A throwback football shirt completes the vintage vibe, returning to Umbro's iconic England shirt from Euro '96, updated with an all-over beautiful green paisley design.
What can I say, nothing.
We are speechless.