The new branding of ‘SPACE 2000’ is called Waxed. It traces the epic of the connection from east to west of the North American state.
Blog don’t Lie, with the help of a brand guru like Danilo Macario, we could not lay our eyes on the history and fabrics of this project.
Once again, the inspiration comes from the past, the world of North American workers, those who know about cold, to be clear. This is how Waxed has recently been added to the range of brands of Space 2000, the company created in the Seventies by Giancarlo Musso who converted the original business to this name in 1987.
A line of outerwear based on functionality and practicality, guaranteeing warmth without using traditionally used materials. The name, Waxed, speaks for itself and in itself makes us understand that it is a particular waterproof fabric, perfect against the cold and rain.
The proposed jackets are made of canvas and cotton, nylon with biological plaster, washed with stone and enzymes. Musso explains how the desire is to present an alternative garment to the down jacket, initially aimed only at men. Developing the research from a specific place and historical period, Canada in the early 1900s, taking inspiration from the years of construction of the railway link from the east coast to the west coast. All the details of the product and the search for the image are based on the workers who created this immense work.
Real leather inserts under the cuffs and flaps, corduroy collar; aged tumbled zama buttons, original heel zip and cotton and wool lining: this is the recipe for this jacket that perhaps, in the future, could also be declined for women. The garment will be made in the Far East and will be distributed initially in Italy, Austria and South Korea.
A gestation that lasted about eight months, this one of Waxed, which Space 2000 underlines, is a new project that positions itself as a corporate research brand, not overlapping at all with Bomboogie, The Statham University and Eighteen, the other existing brands. Production flexibility and an attractive quality/price ratio have led the company from Baldissero Canavese (TO) to significantly increase sales in Italy, as well as in the rest of the world, over the years.
We are studying the brand and choosing the best pieces to offer you for the next season in the store.