Sebago takes preppy style to the next level with new collections.

Sebago takes preppy style to the next level with new collections.

Sebago unveils a collection that celebrates classic American aesthetics and preppy style: loafers, sweaters and accessories full of personality.

Every time we find ourselves crossing the entrance of the Basic Village in Milan, in addition to the welcome and competence of Andrea and Giorgia we marvel at the usual beauty of this brand. 


Perhaps one of the reasons that unites us to Sebago is the same roots that sink into American soil, Sebago is unveiling collections that enclose in many pieces the best of the brand. Thus, Sebago, with its heritage linked to the nautical world and the legendary moccasins, and the mastery of the preppy and Ivy League aesthetic, has become the guardian of relaxed elegance in a collection that we were able to admire on Monday.

Shoes are the star of the show, of course! Three exclusive versions of the iconic Sebago moccasin in brushed full-grain leather. The insole, decorated with a lively regimental pattern that also appears in the slit on the vamp, pays homage to the formal elegance of American tailoring.


At the same time, the famous Shaggy Dog sweaters, known for their warmth and characteristic texture for almost 80 years, find a new impetus in this collection. A perfect piece for winter temperatures, made of 100% pure Shetland wool hand-brushed and entirely produced in Scotland, a fine fiber known for its lightness, softness and resistance. This piece meets the soul of Sebago, with the addition of stripes and bright colors, infusing the piece with a contemporary element while maintaining its elegance.


Each piece in the collection reflects the attention to detail and the search for excellent materials that are a hallmark of Sebago. It is a celebration of the classic American aesthetic: understated, yet full of personality, true to its roots yet capable of responding to the needs of the contemporary world.


We have always been in love with the Fortkent sweater, A regular-fit, it features an uncomplicated crew neck, casual and spacious dropped shoulders (raglan) and is made of extra-fine tension 7 Merino Wool 100%, which manages moisture better than any other natural fiber, is a fantastic insulator and a great buffer against cold and moisture. Traditional knitwear and personalized Sebago Docksides flag give it that extra texture and adventurous marine look. Stay snug in style until next spring with this jumper. A Sheepshank is a type of knot that is used to shorten a rope or take up slack.

The brand’s jackets have been elevated as a style by the presence of vests and unisex pieces that smell of contemporaneity. The use of wool is strong and is perceived even more by touching the garments.

We just have to wait for these pieces to arrive from Blog don’t Lie. In the meantime, check out what’s already available HERE.

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