Culture of research, experimentation and function of use

In July 2012 Riccardo tidied up his grandfather Vitale's mechanical workshop, a meeting point for the 80s and 90s paninari who would whizz around on their scooters amidst their boots and bulky down jackets.

Initially he was greatly influenced by his passion for football, but the invisible line that led him to fashion was drawn and over the years he transformed the "cube" of Michelangelo Buonarroti street into an open space that was fueled by travel, evenings out, good friends and a lot of work.

Riccardo loves to insert unique and non-trivial pieces, the result of constant research between fairs, showrooms, markets, events, and clubs around the world. The desire, before selling clothes, is to create a place that never existed that adapts to your needs before your desires.

Fashion is often as raw and honest as your best friend on a hangover. Sincere enough to throw fears and weaknesses in your face and still love you to the core. It sounds terrible, yet we like it. She pushes us to give our best to overcome our limits, however high or low they are. 

From all this was born "Blog don't Lie", even the name is influenced by the boss's passion for sport. Damn sport.

"BALL DON'T LIE" the iconic Rasheed loved to say at Madison Square Garden in NYC when he thought he had suffered an injustice. Literally it would be "you get what you deserve". Merit, in fact, a key value to be in our own way inside fashion and face life.

Blog don't Lie has slowly become one of the most appreciated clothing retailers both in retail and online. We were born and grew together with the tastes of our customers. The commitment is to want to keep the iconic and influential looks alive.

The will is to mix and contaminate the various styles, loving fashion, casual style and the outdoor world.